"The "S" Word Apple Used To Become The Largest Technology Company in The World And How You Too Can Gain Apple-Like Dominance In Your Private Practice"

I read the Steve Job’s autobiography and what I found really fascinating was the comparison between the management philosophies of Sony and Apple.

When Steve Jobs took over the management of Apple in the late ’90s, he noticed that Sony was a disjointed company and had a mangled mess of technology. Sony could not put it all together to create a cohesive end-to-end user experience.

They always wanted to use the tried and tested, and were apprehensive about reinventing the wheel.

When Steve Jobs took over the management of Apple in the late 90’s, he defined his company’s culture by going over to a white board and drawing a vertical and a horizontal line.

He wrote FOUR Important words:

And he insisted that this was all that Apple needed to focus on. Jobs believed that simplicity is the ultimate sophistication. The rest is history. Apple took a huge leap of faith, they invented the Ipod, Iphone and the Ipad and changed consumer electronics and personal computing forever.

Now let’s apply this to your practice.

Let’s replace the following words:

• CONSUMER with Patient
• CORPORATE with Physician (or any other referral source)
• DESKTOP with Email marketing
• PORTABLE with Mobile marketing.

One of the reasons behind Apple’s success was its ability to streamline and simplify its products into integrated solutions for customers to achieve more in their day-to-day lives.

It’s exactly what we offer with Referral Ignition. We have created a system, an all-in-one business solution that can help you grow your private practice. We have incorporated multiple solutions in one product to make it easier, faster and more efficient for you to market and grow your private practice.

Now, if you have a system to reach patients through email and mobile phones and within the same system, the ability to reach doctors through different methods like email, fax, etc., imagine what that could do for your practice.

All you need is to simplify all the above, and use an integrated system for your practice.

The problem for us private practice owners is we have separate providers for websites, search engine optimization, email newsletter marketing, mobile marketing and Facebook marketing etc. There isn’t an all-in-one business solution that can actually handle all the marketing for you.

In fact, the reason why Apple was so successful is because they had an end-to-end solution. They simplified the experience for the consumer, and they did this by re-inventing the wheel and creating a new consumer experience. It was highly audacious, and successful at the same time.

The Referral Ignition system is a simple and elegant solution to help you grow your practice. In fact, there are two BIG advantages that the Referral Ignition system has (that Apple did not) that will help your practice. They are:

• You don’t have to re-invent the wheel.
• The systems are tried and tested.

I hope this helps you simplify your marketing and help you get results from everything you are doing.